Inbound and outbound SDR work — qualify, follow up, book the meeting. A team that works every lead the same day, keeps the cadence going, and hands sales a meeting that is ready to close.
New enquiries qualified and replied to within minutes, not left to go cold over a weekend.
Follow-ups sent on schedule, personalised from the CRM, until there is a clear yes or a clean no.
Sales gets a calendar invite with the qualification notes attached — not a name to chase.
Every AIR team is assembled from the same five parts. Here’s how this one is put together.
Inbox, forms & CRM — where the outside world arrives.
Vera, Echo & Atlas — hired into the role from the talent pool.
accounts & contacts — exactly who the team serves, data scoped tight.
Qualify · nurture · book — the jobs this team has learned to run.
Airica paces outreach — Airica watching the floor, the shield on by default.
A few candidates from the talent pool who fit this team. Interview, make an offer, and they’re on the floor — the same colleague can work across your other teams too.
One team is included with every plan. Hire the colleagues, point them at your door, and Airica looks after the rest.